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We’ve all seen the button “read more” on the bottom of a headline in the websites. The question is “Do we want to read more?” or in your case “How do we make people want to read more?”  Now, that’s the question we’ve been wondering on for years. What makes people interested in our work? […]

Copy + Paste = No solution!

You are probably wondering how articles can improve the quality of your website. You’ve already spent a large amount of money on the unique design and functionality of the website. You’ve written your representative information about the goods or services that you offer and no one is calling and ordering. The truth is that the […]

Attention! Slogans that sell!

FabWriting has written many slogans for different businesses. Many people have asked us how we come up with an idea of a slogan. I often joke and say “It’s all about inspiration” or “it comes to me upon a dream…” Well, the truth is that it comes with a lot of practice. Our latest successful […]

How to Write Catchy Headlines

The headlines are probably the most important part of your copy. They have to tease your readers. The headlines are the sparkle of your article, they have to be catchy. Most copywriters write the headlines last, because then they know exactly what to synthesize in their headline, and most importantly, how to make it eye […]


Putting the right words in the right place is the same as putting puzzle pieces together. You must have the whole picture in your mind in order to do it the right way. Copywriters are good communicators due to their ability to convert vision into words which emphasize on the benefits of a product or […]