Real writers for your success

Attention! Slogans that sell!

Slogan Ideas

Slogan

FabWriting has written many slogans for different businesses. Many people have asked us how we come up with an idea of a slogan. I often joke and say “It’s all about inspiration” or “it comes to me upon a dream…” Well, the truth is that it comes with a lot of practice.

Our latest successful slogan idea is for MaxProgress.bg . Their slogan “The technology for winners” was created by FabWriting. This slogan came to us after a long day of brainstorming. Creating a slogan is creative writing, and brainstorming is the process that you have to go through in order to succeed. However, unlike many I believe that it is a personal process rather than collective work but I’ll explain why in another article.  Along with “The technology for winners” we came up with about 20 other ideas.

One of the most important things about a slogan is that it has to be short, simple and to the point. By short we mean – not longer than 5 words. The shorter it is the better. Another slogan idea that we came up for a Carwash company was “Drive with confidence” – now this slogan is even shorter and it says everything about the company in 3 words that sell to the customers. The best slogan ideas are actually metaphors. You can say much more in a metaphor than if you try saying it straight forward.



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