Let’s take “wonderful words” as a copywriting metaphor, or shortly “WOW”. I know it sounds a little bit sappy, but as I said it is a metaphor. A metaphor for a song that triggers positive emotions. Inspiration, for example.
Now imagine that this song is a good copy? But how could a good copy turn into an amazing one? You need the instruments – words that sound like music, honest words. The answer lies in the ability to communicate in the most honest and direct way. People will always feel if you try to cheat them or make them feel less intelligent than they actually are. We have seen so many of these ads that just make fun of the client!
Now it’s time to sing “What a wonderful word” – sing it, common! Luis Armstrong’s trumpet is guiding you! This is the WOW song!